Fluid circulation隨之而來的是“寧靜感”City life out of chaosRich fluid circulation experiencePresents the form of architectural elementsThen comes the sense of tranquilityObtain variable spatial perception perspective
The exhibition hall area is designed to receive fashion designers from retail brands. By focusing on designers who focus on the main users, the aim is to create alternative work settings so that visitors can own the space as their office. One of the important design criteria is that at each stage of the visitor’s experience, a feeling of “quiet” should be created inside, in sharp contrast with the dense urban pattern outside the building.
At the main entrance of the building, a quiet and soft design is preferred, and it is almost the messenger of the showroom area. Throughout the building, it aims to create a pleasing circulation scene for visitors through the curved wall, which does not determine its route, but guides it through its natural flow. By creating a shell that excludes the surrounding urban pattern with translucent panels, a completely introverted experience setting can be provided.
This introverted setting is also created through the use of organic forms in the structural elements and the fluidity of custom-designed movable furniture modules. The design of the main showroom uses an interlocking double-layer circular scheme to keep visitors in the center. The outer layer is integrated with fixed structural elements and display elements, and the inner layer is defined by display modules that move on a circular track on the floor.
The entangled connection of the circular layers to each other and to the outer shell allows for coincidental viewing angles. The design language and material decisions are made to reflect the simple and elegant sense of language unity in the companys product series. The lightness of the product is the concept of simple. Its curved surface divides the space into multiple parts, and a neutral tone is selected in the palette.
Well-designed hand-customized details and materials such as brass, marble and wood are selected for the diverse exhibition modules to symbolize the richness and caring of the products displayed. The users journey in the four main showrooms has been designed as an overall and partitioned process.
These parts are separated from each other by a circular diagram, which is defined as different sizes according to the variety and quantity of the product. The boundaries of the circular areas are connected to each other by walls, and the upper and lower concavities and convexities of the walls are coordinated with the curves completed on the transparent surface.
Its full of vitality and freshness because its constantly changing and updating. It attracts and gathers young people from all over the world in a mixed and inclusive atmosphere. This is a place for leisure, closely related to daily life and changing with each passing day. It emphasizes sports aesthetics and is committed to providing Asian women with lightweight, comfortable and fashionable products. Design starts with a free attitude and is carried out in a flexible way to create unexpected encounters and surprises to stimulate the beauty of design.
Inspired by the relaxed and free atmosphere, the designer determined wandering soul as the design concept. The introduction of flexible curve in space brings aesthetic mobility to daily life. Cream yellow is chosen as the dominant color and is suitable for large areas of space. When you look into the room from the curved entrance, the whole store is like a cream cake. Soft yellow brings customers closer to the space. Salmon powder and purple grey are presented in different textures and forms to inject vitality and rhythm into the interior.
The irregular polygon space is divided into several core areas, including the circular exhibition stand in the entrance, the display furniture combination in the middle, the decoration area, the rest area and the wall display area. In order to increase the rhythm of the whole space and break the dullness, the structure of all functional areas is mellow. The form of function block is simple and diverse, just like the point that moves freely in the space of contact with customers. Through a variety of materials, redefine the clothing store, break the shackles of the scene.